We are cultural consultants whose goal is to help organisations thrive, supporting them and their communities to learn, create, connect and flourish.

We work with arts, heritage, science and educational organisations to create wonderful, effective and sustainable experiences and services. Inspired by the theory of ‘flow’, we ensure that people have the right balance of challenge and support to be optimally engaged. Our research and policy work helps shape dialogues and programmes in areas of cultural learning, sustainable futures and digital strategy.

Flow Associates is based in London, and our sister company Flow India is based in Delhi.



“Flow not only developed excellent content, but ensured participants were active players in the learning process”

Charlie Walker, Director of Programmes, British Council India

“We would have no hesitation in working with Flow Associates again”

Suzanne Spicer, Learning Manager, Museum of Science and Industry

Selected clients