We are cultural consultants whose goal is to help organisations thrive, supporting them and their communities to learn, create, connect and flourish.

We work with arts, heritage, science and educational organisations to create wonderful, effective and sustainable experiences and services. Inspired by the theory of ‘flow’, we ensure that people have the right balance of challenge and support to be optimally engaged. Our research and policy work helps shape dialogues and programmes in areas of cultural learning, sustainable futures and digital strategy.

Flow Associates is based in London, and our sister company Flow India is based in Delhi.


Featured Case Study:

GLAM Oxford Non-Visitor Research

Working with the museums, libraries and gardens which make up the GLAM Oxford group, we undertook research and consultancy to help them better plan for how they reach local non-visiting audiences.

Through focus groups, online surveys and telephone interviews, local people and organisations from across Oxford contributed to us building a picture of the barriers to cultural engagement in the city.

We created actionable steps for the venues individually and as a group to help them build a strategy which opens the door for them to serve their local communities and audiences.

Client: GLAM Oxford


“Flow not only developed excellent content, but ensured participants were active players in the learning process”

Charlie Walker, Director of Programmes, British Council India

“We would have no hesitation in working with Flow Associates again”

Suzanne Spicer, Learning Manager, Museum of Science and Industry

Selected clients