Flow UK’s new director, Susanne Buck brings expertise in Experience Design, a practice that sits perfectly with our principle of ‘flow’. It looks specifically at the experience people have while visiting a show, exhibition, event or retail space. It’s a way of looking holistically at the design of content, marketing and visitor services. By focusing on the quality of audience engagement, the emotional journey, and the ideas stimulated by an experience we can improve these greatly. This has been understood in the museum world for many years but in articulating this practice, and applying creative tools, we can turn it into a powerful tool for design and evaluation.

In her work at Central St Martins Susanne has taught courses, alongside Creative Producer Pigalle Tavakkolli, aimed at brand managers, product designers, curators and marketers from the UK and abroad. She also designs and facilitates bespoke workshops for practitioners wishing to address a challenge they are facing in their company. Previous clients include HIVE – a healthcare communications agency and Guerilla Science, who wanted to learn how to use narrative as a tool in their work.